At Her Texas, we celebrate the women who are shaping industries, building communities, and leading with purpose. Today, we’re shining the spotlight on Amber Narvaez, the first regional leader of Her Texas and the driving force behind Her El Paso, a chapter dedicated to highlighting businesswomen and businesses that amplify and support women.
Amber is a multi-talented entrepreneur who wears many hats—from founder of SJD Avenues and Consulting to lifestyle blogger at Carbs and Cabernet. Her story is one of resilience, passion, and purpose, and her work continues to inspire women in El Paso and beyond.
From Nurse to Entrepreneur: Building a Legacy of Support
Amber began her professional journey as a registered nurse before transitioning to entrepreneurship. Her lifestyle blog, Carbs and Cabernet, has become a beloved platform where she shares authentic stories, recipes, and practical tips on motherhood, fashion, and finding joy in everyday life. Through her blog, she connects with women by celebrating their wins and navigating challenges together.
In addition to her blog, Amber founded SJD Avenues and Consulting, a business dedicated to helping entrepreneurs and small businesses thrive. Offering services like marketing, business coaching, and grant writing, Amber has become a trusted partner for those seeking to take their ventures to the next level.

Leading Her El Paso: Strengthening Community Connections
As the Regional Leader of Her El Paso, Amber is creating a vibrant space for businesswomen to connect, collaborate, and grow. Through events, networking opportunities, and initiatives that spotlight female-owned businesses, she’s building a supportive ecosystem for women in business. Her leadership has set the tone for Her Texas chapters to come, making Her El Paso a shining example of what’s possible when women work together.
Inspiring Causes Close to Her Heart
Amber’s journey has also fueled her passion for advocating for Black maternal health. During her last pregnancy, she faced cardiac issues, an experience that highlighted the need for stronger support systems and resources for Black mothers. She actively supports nonprofits like Black Women’s Health Imperative and Black Mamas Matter, organizations working to reduce Black maternal deaths and improve outcomes for families.
What’s Next
Amber’s work is only just beginning. Here are some of the exciting projects she’s currently leading:
- Mom Tip Tuesdays: Sharing relatable and practical advice for parents on Carbs and Cabernet.
- Expanding SJD Avenues and Consulting: Building partnerships and launching new marketing and grant-writing campaigns to empower small businesses.
- New Blog Content: Adding fresh and engaging posts to Carbs and Cabernet to connect with readers and grow her platform.
Her Inspiration
“Serena Williams inspires me daily through her grace as a mother, her advocacy for health and wellness, and her unmatched work ethic and resilience in the face of challenges,” Amber shares.
Connect with Amber
Whether you’re looking for insightful lifestyle content or expert business consulting, Amber is your go-to resource in El Paso. Connect with her through her platforms:
Carbs and Cabernet
- Instagram: @carbsncabernet
- TikTok: @carbsncabernet
- Facebook: Carbs and Cabernet
SJD Avenues and Consulting
- Instagram: @sjdavenues
- Facebook: SJD Avenues and Consulting
- Client Inquiry Form: Click Here
At Her Texas, we’re honored to have leaders like Amber Narvaez paving the way for women in business and beyond. Join us in celebrating her journey and supporting her mission to empower women and communities in El Paso!